First Tuesday – Ireland

Interested to note that Ice Broadband have snapped up Ildana Broadband. Fran Rooney, a director of Ice, spoke at our event – “The future of Irish telecoms” last week.

It seems that as we move into 2007 we’re going to see a lot more buying as selling in the telecoms marketplace as more companies look to enter the market and others seek to diversify their offering. With o2 and Vodafone expected to enter the broadband market over the coming months, one wonders as to whether they might make a fixed line purchase. o2 were linked with Perlico the other week and Vodafone signed a deal with the BT Group in the UK to get into the fixed line market.

The one thing that seems certain is that the next eighteen months will all see the major telecoms players concentrating on stopping customer churn. The tactics that will be employed will be to diversify standard offerings with value added services. The end result of which will be a customer who is less likely to switch service providers because it would be too much hassle in their mind to change given the number of services they are currently provided with by the one vendor.

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