PawSpot = Bebo or MySpace for dogs in a world gone mad? October 27, 2006
Posted by firsttuesday in General.trackback
Some people may think that the world has gone mad when they hear about sites like PawSpot, a social networking site for dogs, but the website is actually an example of how businesses can leverage networks and develop bonds with consumers.
The key focus in many markets is retaining customers and developing communities is one way to achieve this. As pointed out in a previous episode of BBC’s In Business radio show, quite often the cost of keeping a customer on your books far outweighs the cost involved in creating such a community.
Funny to see how networking can be flipped on its head and used as a business tool in this fashion.
Technorati Tags: First Tuesday, PawSpot
i hope this is a good myspace
hi this is a good website
very best idea make rules time!
i will sare with William
Interestingly enough I’m launching a pet networking! website called petchums.ie which works in a similar way to pawspot. My name is barbara hanly, from galway and hope to follow in the success that has been seen in the US. You can follow our progress at twitter http://www.twitter.com/petchums and if you have questions or suggestions then please feel free to send me a line to the email address detailed below…
Big woofs for now….!